Brockovich I-Village

EVERYDAY HEROES
Current mood: pleased

thecontractorsside.com
Lee W. Dodson
Heather 818.737.1336
thecontractorsside@gmail.com
May 14, 2008

BLOG:

EVERDAY HEROES

Straight-up people in the construction trade, the ones who work everyday in a rough and sometimes difficult business have banded together for a rare and fairly public task. They want to have an effect on the terrible ravages of breast cancer.

Under the leadership of thecontractorsside.com, a widely disparate and independent group of competitors has allied from their own numbers to raise money for mammograms. This money is targeted specifically for women who may be of high risk and who need early detection.

The members of the profession have all been touched in one way or another by the disease of breast cancer, either a mother, a sister, a wife who may be in the throes of cancer therapy or who could have succumbed to it.

thecontractorsside.com surveyed members when the idea came up and found unanimous support for the "Mommie Hammer" re-branding of an existing product, and they devoted hours of time in getting the word out.

There was never a question of why do it, solving problems is in the contractor DNA. The question was how to do it. The answer was to use internet tools and to focus on the outreach.

Contractors are usually considered to be a rugged bunch. Who better to tackle the task?

Contractors consistently show up at the scene of natural disasters, giving generously of their time and equipment, but few hear about it. Storms, earthquakes, fires all bring about circumstances that require expertise that contractors demonstrate daily, and yet few reports make it to daylight. Firemen, police and other agencies have public information outlets that contractors do not, so the story of the independent contractor helping out in trying times is lost in the bigger picture, but indeed they are there.

The "Mommie Hammer" campaign is but one more demonstration that the contractors care.

If you drive on it, work in it, or live in it, a contractor built it.

Thanks,

Heather Aitken
Public Relations

thecontractorsside.com